Marketing Success Simplified with HubSpot Marketing Hub
The HubSpot Marketing Hub has everything you need to get found, engage new people, and nurture them into leads your sales team will love.
Fueled by the world’s most powerful CRM, the Marketing Hub allows marketing teams to segment and target audiences, automate nurtures and lead handoffs, create consistent content, and more so they can manage campaigns more efficiently and keep focused on delighting their customers.
Everything You Need to Empower Your Marketing Team
Personalize Your Marketing Messaging
Starter | Professional | Enterprise
Take control of your email game with eye-catching email templates, drip & nurture series that let you personalize outreach at scale, scheduled delivery, and easy analytics tracking – all in the most user-friendly interface you can imagine.
Create Awesome Content... Without a Developer
Starter | Professional | Enterprise
Intuitive drag & drop functionality means your content marketing efforts just got easier. Create landing pages, email templates, blog posts, and more without outside help or expertise.
Bring All of Your Marketing Efforts into One Tool
Starter | Professional | Enterprise
Gain a one-stop shop for all of your marketing analytics. See which marketing efforts are generating leads, track the channels driving the highest engagement, and monitor your platform performance over time.
Boost Performance with Easy Segmenting
Starter | Professional | Enterprise
Group your contacts in lists based on page views, lead score, last activity, email interactions, form fills, and more to build personal and customized experiences for leads, prospects, and customers.
Gain Insight into Your Customer Journey
Starter | Professional | Enterprise
Map your entire customer journey with easy-to-use Marketing Hub tools and ensure you’re meeting your prospects on the right platforms at the right times.
Never Stress Over Your Marketing ROI Again
Starter | Professional | Enterprise
Track multi-touch revenue attribution for all of the marketing content & campaigns your team creates. Report and track the metrics your C-suite cares about.
Unlock Your Growth Potential
Boost Your Web Traffic with Inbound Marketing Strategies
These days, it’s not enough to just boost traffic to your website. To really move the needle for your team, you need to get the right audience to your site so that you can improve your chances of turning those users into customers. Luckily, the Marketing Hub equips you with all the tools to do just that, including:
- Robust blog tools to help you address the questions your audience is searching for
- SEO recommendations to ensure your content is found by your target audience
- Smart content that lets you personalize messaging depending on where a user is at in your funnel
- Lead magnets that help you add contacts to your email lists
Nurture Your Leads To Boost Sales
The shift towards asynchronous buying means your prospects might not be ready to buy on your pre-determined timelines. The Marketing Hub equips your marketing team with the tools they need to nurture those leads with valuable information throughout the buyer’s journey.
- Branded email templates
- Marketing emails triggered by specific user actions
- Email personalization that lets you send content you know the reader will be interested in consuming
- Email campaigns to promote products & services
Align Your Internal Teams To Power Revenue Growth & Customer Satisfaction
Marketing and sales alignment is crucial if you want to delight leads and customers alike. Marketing needs to have the pulse on who they are targeting with content, and sales needs to be fed a steady stream of sales-ready leads. Thankfully, Marketing Hub makes alignment easy with:
- 360-degree visibility into each contact's interactions with your company
- Communication loops that make it easy for team members to provide feedback on marketing assets
- One-click tagging to let colleagues in other departments know what's going on with a contact
- Robust, customizable dashboards to track your most important metrics
Ready to get started with HubSpot?
Set your team up for Marketing Hub success
We’ve helped publicly traded companies, world-changing nonprofits, high-flying startups, and everything in between to purchase, onboard, and get trained on HubSpot. We’d love to help you, too – check out our onboarding packages and let’s talk through your use case!
Have HubSpot but need some fine-tuning?
Align, streamline, and optimize your CRM
If you’re using Marketing Hub but know you could be using it better, HubSpot implementation is the way to go! Whether you need tweaks, a total overhaul, or have no idea where to begin, let’s talk through your HubSpot usage & challenges and see how HubSpot implementation can move the needle for your team.
Your Questions Answered
I'm using other marketing tools or another CRM right now. Can you migrate me to HubSpot?
Absolutely. Our HubSpot specialists have extensive experience moving marketing teams into HubSpot. We’ll consult with your team to get an understanding of where your data lives now and to come up with a plan for how we’ll map all of your emails, templates, objects, dashboards, and more to HubSpot for a seamless transition for your marketing team.
Can you train my marketing team on the Marketing Hub?
All Marketing Hub onboarding projects include extensive live training – there’s no use in configuring a rocket ship for your team if they’re not empowered to use it. All training sessions are recorded and available on-demand, empowering your team to take training at their own pace. Additionally, when we get “how do I…” questions during a build, we love to use Loom and iorad to provide video tutorials. Those are yours to keep, too!
My team wants to use Marketing Hub, but I don't have anyone on the team who can manage HubSpot once it's set up.
So your marketers are excited to use the tool, but there’s no bandwidth to manage it or to own it in-house? Not a problem. The majority of businesses we work with are in the same boat, and that’s why we offer straightforward HubSpot management packages to suit a variety of needs. Whether you want one of our HubSpot admins on (email) speed-dial for those one-off instances when you get stuck, or if you want more active weekly management, we have a management package to fit. Packages start at $875/mo for one Hub, and no matter which option you choose, you’ll find it more cost effective than hiring an in-house HubSpot admin of your own.
Do I need the other HubSpot Hubs for Marketing Hub to work?
You don’t need the other HubSpot Hubs in order to take advantage of the Marketing Hub. That said, for a seamless marketing, sales, and service experience for your customers, the other HubSpot Hubs are a great compliment and allow the CRM to function at its full potential. Our team works with all of the HubSpot Hubs, so if you have any questions about how the Hubs complement each other to drive business performance, let us know.
How long would it take to set up Marketing Hub for my team?
As you might expect, onboarding with the Marketing Hub depends on your specific needs. Are you starting from scratch and just need best practices? Are you using outside tools that will need to be integrated? Are you syncing with other Hubs? Basic Marketing Hub onboarding can be completed in 6-8 weeks, and the timelines generally flex from there depending on your needs.
Implementation work in the Marketing Hub is similarly dependent on your unique needs. Basic Marketing Hub implementation projects generally run anywhere from 4-8 weeks.
What if I onboard new marketing employees - can they use Marketing Hub?
Any new marketers you hire can be HubSpotting in no time. The trainings that we provide – whether during onboarding or an implementation project – are recorded and available to you on-demand, meaning you can put your new employees through their paces as needed. Aside from that, our ongoing HubSpot management packages include onboarding support for new employees.
Do you offer marketing analytics?
We sure do! All of our Marketing Hub onboarding packages include setting up marketing and CRM dashboards to report on the marketing activities taking place across your organization. We also offer custom reporting dashboards for more complicated reporting needs. Let us know what you need to track and we’ll make sure it’s reportable.
Can you help with marketing content?
Sure! Our in-house creative team can produce any of the marketing assets you need – case studies, white papers, video, email templates, landing pages, ads, and more.
Need help with the Marketing Hub? Let’s talk about your use case and how HubSpot can supercharge your marketing team.
Let’s Dig Into Your
Digital Strategy
Fill out the form below and one of our digital strategists will reach out to you shortly!
Let’s Dig Into Your
Digital Strategy
Fill out the form below and one of our digital strategists will reach out to you shortly!
Let’s Talk About Your
Website Project
Fill out the form below and one of our website experts will reach out to you shortly!
Industry Average Cost Per Click
Business Category
Average Cost Per Click
B2B Industry Benchmarks
We have compiled the benchmarks below based off of data we have collected with our own clients, what agency partners and colleagues share with us, and from paid business intelligence services of which we are members. These numbers are meant to provide ballpark estimates – your mileage may vary!
Automotive SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 36%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 34%
Chemical / Pharmaceutical SaaS
Website visitor → Lead conversion rate: 2.7%
Lead → MQL conversion rate: 48%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 40%
Education SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 38%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 41%
Financial SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 40%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 34%
Hospitality SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 37%
Opportunity → Closed sale conversion rate: 35%
Insurance SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 26%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 35%
Marketing SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 38%
Opportunity → Closed sale conversion rate: 39%
Retail / eCommerce SaaS
Website visitor → Lead conversion rate: 2.3%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 42%
Opportunity → Closed sale conversion rate: 30%
Telecommunications SaaS
Website visitor → Lead conversion rate: .9%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 34%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
CRM SaaS
Website visitor → Lead conversion rate: 1.9%
Lead → MQL conversion rate: 37%
MQL → SQL conversion rate: 44%
SQL → Opportunity conversion rate: 49%
Opportunity → Closed sale conversion rate: 35%
Design SaaS
Website visitor → Lead conversion rate: .8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 32%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 35%
Entertainment SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 39%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 42%
Healthcare SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Industrial SaaS
Website visitor → Lead conversion rate: 2%
Lead → MQL conversion rate: 45%
MQL → SQL conversion rate: 37%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 39%
Legal SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 42%
SQL → Opportunity conversion rate: 44%
Opportunity → Closed sale conversion rate: 40%
Project Management SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 44%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 35%
Security SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Get the Most out of HubSpot with Expert Management
Please fill out the form below and we will get in touch to talk about your use case and how HubSpot management can help.
Ready To Get started?
Fill out the form below to schedule a call with one of our experts. On the call we'll discuss your current marketing efforts and how we can work together fill your pipeline, book more demos, and close more sales.
Please fill out the form below and we'll get back to you shortly!
Let's Get Started on
your HubSpot Audit
Please fill out the form below so we can match you for a discovery call with the best HubSpot specialist for your company, industry, and HubSpot package.
Please fill out the form below
Let's Get Started
Onboarding HubSpot
Shoot us your info and we’ll match you for a discovery call with a HubSpot onboarding specialist who is a great fit for your business, industry, and onboarding needs.
Please fill out the form below
Ready to get your
systems talking?
Fill out the form below and one of our HubSpot integrations experts will get in touch shortly.
Please fill out the form below
Need Implementation Help to Make HubSpot Work For You?
Fill out the form below and one of our HubSpot implementation experts will get in touch shortly.
Need Help Building Your Hiring Processes into HubSpot?
Fill out the form below and one of our HubSpot implementation experts will get in touch shortly.
Let’s Talk About Your
Sales Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Sales Hub + your industry.
Let’s talk about your
Marketing Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Marketing Hub + your industry.
Let’s talk about your
Service Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Service Hub + your industry.
Want to Talk HubSpot?
Fill out the form below and one of our HubSpot specialists will be in touch.
How can we help your cause?
Please fill out the form below and one of our digital experts will get back to you shortly.
HubSpot Marketing Hub Onboarding | ||
Import and create contacts in HubSpot CRM | Limited | |
Assistance with adding HubSpot tracking code to your website | ||
Integrate your existing CRM with HubSpot | ||
Assistance with connecting your social media accounts | ||
Connect your domain to HubSpot blog and landing pages | Limited | |
Create personalized and branded HubSpot email templates | ||
Set up Salesforce integration with HubSpot | ||
Set up personas and ICPs for ABM campaigns | ||
Set up automations to populate ABM settings | ||
Create forms and CTA replacements for your website | ||
Create email nurtures & guide your team | ||
Online platform training sessions for you and your team | 2 hours included | |
1-on-1 campaign strategy session | 2 hours included | |
Set up forms in HubSpot | ||
Assistance with setting up chatbot in HubSpot | ||
Assistance with setting up advanced reporting in HubSpot | ||
Assistance with migrating blog posts to HubSpot | 2 hours included | |
Access to team of full-stack developers for advanced integrations | ||
White-glove, 1-on-1 onboarding, implementation and support |
HubSpot Sales Hub Onboarding | ||
Import and create contacts in HubSpot | Limited | |
Assistance adding HubSpot tracking code to your website | ||
Assistance setting up email templates | Limited | |
Guidance on Gmail and Outlook integration with HubSpot | ||
Mapping custom objects to HubSpot objects | ||
Migrating parent/child relationships | ||
Assistance importing large databases | Limited | |
Pipeline customization & automation | ||
Contact ownership automations | ||
Meeting link creation | ||
Sequence creation & best practices | ||
Forecasting & reporting | ||
Sales Hub training | 2 hours included | |
Onboarding and enablement session | 2 hours included | |
Guidance on integrating a BI tool (e.g. Grow, Databox) | ||
Assistance setting up advanced reporting in HubSpot | ||
Assistance implementing chatbot | Limited | |
Access to team of full-stack developers for advanced integrations | ||
White-glove, 1-on-1 onboarding, implementation and support |
HubSpot Service Hub Onboarding | ||
Adding users and setting up teams | ||
Assistance with adding HubSpot tracking code to your website | ||
Integrate your existing systems with HubSpot | ||
Connecting subdomain to knowledge base | Limited | |
Assistance defining ticket process | ||
Create custom ticket properties | Limited | |
Guidance on creating ticket-based workflows | Limited | |
Guidance on creating customer feedback campaigns | ||
Online training for you & your team | 2 hours included | |
Assistance with setting up forms for incoming tickets in HubSpot | ||
Assistance with setting up advanced reporting in HubSpot |
*Table above reflects starting services for the 6- to 8-Week Onboarding Package