Make HubSpot Work the Way You Do with Implementation Services
Implementation is a consultative service where we help teams define and build out new processes, integrate complex systems and outside tools, and customize HubSpot at a deep level. We implement in all Hubs to help teams unlock HubSpot's potential to power transformative business growth.
No Matter the Hub, Implementation Gets it Done
Onboarding, audits, integrations, and management all include some level of integration work. But if you really want to bend HubSpot to your will, implementation is what you're looking for. While no two implementation projects are the same, if you need a team to make something happen in your HubSpot portal, here's the general process:
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1. Kickoff Meeting
We'll already have covered a lot of the bases in our initial discovery conversations, but the kickoff meeting is where the rubber really hits the road. Kickoff marks the official start of your implementation project, and it's where we'll introduce the team working on your project, make sure we're all on the same page, set a communication cadence, get access to your tools, and then set off to the races.
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2. Stakeholder Interviews
Because implementation is consultative by nature, most projects involve stakeholder interviews early on in the process to ensure that we understand the ins and outs of the business problem you want to solve. With stakeholder interviews complete, we'll work on translating your issues into a streamlined, unified, and powerful HubSpot solution.
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3. Technical Configuration
With a thorough understanding of what your team needs, we’ll build out your Marketing, Sales, Service, CMS, or Operations Hub components to enable you to take advantage of everything HubSpot has to offer.
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4. Stakeholder Sync & Quality Control
After we're done building, it's time to sync up with your team to ensure any new additions to your HubSpot instance work in the context of your business. We'll walk through the changes we've made, explain the why behind our work, and set your team up for success using the new tools in their tool chest. Once your team gives the go-ahead, we're set to launch!
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Launch
With your project implemented, you’ll have all the tools you need to launch effective lead-gen campaigns, keep tabs on your sales pipeline, and and implement delightful customer service processes.
Let’s Dig Into Your
Digital Strategy
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Let’s Dig Into Your
Digital Strategy
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Let’s Talk About Your
Website Project
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Industry Average Cost Per Click
Business Category
Average Cost Per Click
B2B Industry Benchmarks
We have compiled the benchmarks below based off of data we have collected with our own clients, what agency partners and colleagues share with us, and from paid business intelligence services of which we are members. These numbers are meant to provide ballpark estimates – your mileage may vary!
Automotive SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 36%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 34%
Chemical / Pharmaceutical SaaS
Website visitor → Lead conversion rate: 2.7%
Lead → MQL conversion rate: 48%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 40%
Education SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 38%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 41%
Financial SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 40%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 34%
Hospitality SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 37%
Opportunity → Closed sale conversion rate: 35%
Insurance SaaS
Website visitor → Lead conversion rate: 1.8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 26%
SQL → Opportunity conversion rate: 39%
Opportunity → Closed sale conversion rate: 35%
Marketing SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 38%
Opportunity → Closed sale conversion rate: 39%
Retail / eCommerce SaaS
Website visitor → Lead conversion rate: 2.3%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 35%
SQL → Opportunity conversion rate: 42%
Opportunity → Closed sale conversion rate: 30%
Telecommunications SaaS
Website visitor → Lead conversion rate: .9%
Lead → MQL conversion rate: 46%
MQL → SQL conversion rate: 34%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
CRM SaaS
Website visitor → Lead conversion rate: 1.9%
Lead → MQL conversion rate: 37%
MQL → SQL conversion rate: 44%
SQL → Opportunity conversion rate: 49%
Opportunity → Closed sale conversion rate: 35%
Design SaaS
Website visitor → Lead conversion rate: .8%
Lead → MQL conversion rate: 38%
MQL → SQL conversion rate: 32%
SQL → Opportunity conversion rate: 46%
Opportunity → Closed sale conversion rate: 35%
Entertainment SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 41%
MQL → SQL conversion rate: 39%
SQL → Opportunity conversion rate: 45%
Opportunity → Closed sale conversion rate: 42%
Healthcare SaaS
Website visitor → Lead conversion rate: 1.7%
Lead → MQL conversion rate: 47%
MQL → SQL conversion rate: 45%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Industrial SaaS
Website visitor → Lead conversion rate: 2%
Lead → MQL conversion rate: 45%
MQL → SQL conversion rate: 37%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 39%
Legal SaaS
Website visitor → Lead conversion rate: 1.2%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 42%
SQL → Opportunity conversion rate: 44%
Opportunity → Closed sale conversion rate: 40%
Project Management SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 44%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 43%
Opportunity → Closed sale conversion rate: 35%
Security SaaS
Website visitor → Lead conversion rate: 1.6%
Lead → MQL conversion rate: 40%
MQL → SQL conversion rate: 36%
SQL → Opportunity conversion rate: 40%
Opportunity → Closed sale conversion rate: 36%
Get the Most out of HubSpot with Expert Management
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Ready To Get started?
Fill out the form below to schedule a call with one of our experts. On the call we'll discuss your current marketing efforts and how we can work together fill your pipeline, book more demos, and close more sales.
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Let's Get Started on
your HubSpot Audit
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Onboarding HubSpot
Shoot us your info and we’ll match you for a discovery call with a HubSpot onboarding specialist who is a great fit for your business, industry, and onboarding needs.
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Ready to get your
systems talking?
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Need Implementation Help to Make HubSpot Work For You?
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Need Help Building Your Hiring Processes into HubSpot?
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Let’s Talk About Your
Sales Hub Needs
Fill out the form below and we’ll match you with a HubSpot expert who is a great match for Sales Hub + your industry.
Let’s talk about your
Marketing Hub Needs
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Let’s talk about your
Service Hub Needs
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Want to Talk HubSpot?
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How can we help your cause?
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HubSpot Marketing Hub Onboarding | ||
Import and create contacts in HubSpot CRM | Limited | |
Assistance with adding HubSpot tracking code to your website | ||
Integrate your existing CRM with HubSpot | ||
Assistance with connecting your social media accounts | ||
Connect your domain to HubSpot blog and landing pages | Limited | |
Create personalized and branded HubSpot email templates | ||
Set up Salesforce integration with HubSpot | ||
Set up personas and ICPs for ABM campaigns | ||
Set up automations to populate ABM settings | ||
Create forms and CTA replacements for your website | ||
Create email nurtures & guide your team | ||
Online platform training sessions for you and your team | 2 hours included | |
1-on-1 campaign strategy session | 2 hours included | |
Set up forms in HubSpot | ||
Assistance with setting up chatbot in HubSpot | ||
Assistance with setting up advanced reporting in HubSpot | ||
Assistance with migrating blog posts to HubSpot | 2 hours included | |
Access to team of full-stack developers for advanced integrations | ||
White-glove, 1-on-1 onboarding, implementation and support |
HubSpot Sales Hub Onboarding | ||
Import and create contacts in HubSpot | Limited | |
Assistance adding HubSpot tracking code to your website | ||
Assistance setting up email templates | Limited | |
Guidance on Gmail and Outlook integration with HubSpot | ||
Mapping custom objects to HubSpot objects | ||
Migrating parent/child relationships | ||
Assistance importing large databases | Limited | |
Pipeline customization & automation | ||
Contact ownership automations | ||
Meeting link creation | ||
Sequence creation & best practices | ||
Forecasting & reporting | ||
Sales Hub training | 2 hours included | |
Onboarding and enablement session | 2 hours included | |
Guidance on integrating a BI tool (e.g. Grow, Databox) | ||
Assistance setting up advanced reporting in HubSpot | ||
Assistance implementing chatbot | Limited | |
Access to team of full-stack developers for advanced integrations | ||
White-glove, 1-on-1 onboarding, implementation and support |
HubSpot Service Hub Onboarding | ||
Adding users and setting up teams | ||
Assistance with adding HubSpot tracking code to your website | ||
Integrate your existing systems with HubSpot | ||
Connecting subdomain to knowledge base | Limited | |
Assistance defining ticket process | ||
Create custom ticket properties | Limited | |
Guidance on creating ticket-based workflows | Limited | |
Guidance on creating customer feedback campaigns | ||
Online training for you & your team | 2 hours included | |
Assistance with setting up forms for incoming tickets in HubSpot | ||
Assistance with setting up advanced reporting in HubSpot |
*Table above reflects starting services for the 6- to 8-Week Onboarding Package