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PAID ADVERTISING

Maximize ROI with Data-Driven Paid Media Strategies

Paid advertising is a powerful way to scale your business. But without the right strategy, budget efficiency, or technical execution, it’s easy to burn money on underperforming campaigns.

We specialize in designing and managing paid campaigns across Google, Bing, Meta, LinkedIn, and Out-of-Home (OOH) advertising., delivering real results, not just clicks.

Let's Talk Want results from your paid advertising?

Certified for the
Hard Stuff

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Paid Advertising + HubSpot
= A Revenue-Driving Machine

Your ad strategy shouldn’t exist in a silo. By integrating paid campaigns with HubSpot, we bridge the gap between advertising and marketing operations—turning ad clicks into fully trackable customer journeys. With HubSpot we:

✅ Sync leads in real-time so your sales team can follow up instantly

✅ Track multi-channel attribution to see what’s driving conversions

✅ Automate audience segmentation for highly targeted retargeting campaigns

✅ Optimize ad spend by leveraging HubSpot’s first-party data for smarter bidding

 

The result? More revenue from every ad dollar spent.

How We Approach Paid Advertising

Step 1 paid 01

Before we spend a single dollar, we craft a data-backed game plan that sets the foundation for scalable, high-performance advertising.

  • Identify your target audience and key buyer personas
  • Audit existing campaigns and uncover missed opportunities
  • Align ad strategy with your sales funnel and business goals
  • Map out a full-funnel approach across search, social, and OOH channels
Step 2 paid 02

Proper setup is the difference between wasted spend and profit-driving campaigns. Our team configures your ad accounts and tracking infrastructure to ensure every click is measured.

  • Ad Account Structure & Configuration – Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and more
  • Conversion Tracking & Attribution – HubSpot, Google Tag Manager, UTM tagging, and custom event tracking
  • Audience Segmentation & Retargeting – Dynamic audience creation based on HubSpot CRM data
  • Custom Dashboards & Reporting – Real-time insights into ROAS, CPL, and customer acquisition cost
Step 3 paid 03

With a solid strategy in place, we build and launch high-impact campaigns across multiple platforms. If you need creative work, whether ad design, copywriting, or landing page design & development, we’ll take care of it in this stage.

  • Search & Display Advertising – Google & Bing PPC campaigns, keyword strategy, and ad copywriting
  • Paid Social Ads – Meta (Facebook & Instagram), LinkedIn, and emerging platforms like TikTok
  • Out-of-Home (OOH) & Programmatic Ads – Digital billboards, transit ads, and geofencing strategies
  • Landing Page Optimization – High-converting pages built to maximize lead capture
Step 4 paid 04

We don’t “set it and forget it.” Our team continually monitors, refines, and scales your campaigns for peak performance.

  • A/B Testing – Ad copy, creatives, CTAs, and landing pages
  • Bid Strategy Adjustments – AI-driven bidding and manual optimizations
  • Audience Refinement – Iterative testing for hyper-targeted campaignsAnalytics and business intelligence platforms
  • Budget Allocation & Scaling – Invest more where results are strongest
step 5 paid 05

To truly understand the value of your paid campaigns, you need more than surface-level metrics. If you use HubSpot, we’ll use its robust analytics and attribution models to track every step of your customers' journey.

  • Cross-Platform Attribution – Accurately measure how each touchpoint (Google Ads, LinkedIn, OOH, etc.) contributes to conversions
  • Attribution Models – Leverage HubSpot’s Multi-Channel Attribution and First-Touch/Last-Touch models to understand your true ROI
  • Lead-to-Customer Journey Tracking – Track leads across paid touchpoints and see which channels are driving the most revenue
  • Custom Dashboards – Build tailored dashboards that give you clear, actionable insights at a glance
Step 6 paid 06

Once we’ve refined your campaigns, scaling becomes a data-driven process. We use HubSpot’s intelligent workflows and audience segmentation to ensure that your advertising efforts grow without losing precision.

  • Advanced Retargeting – Automatically adjust ad messaging based on lead behavior and lifecycle stage
  • Smart Budget Scaling – Allocate budget to campaigns that are performing best, ensuring efficiency as you scale
  • Lookalike Audiences – Leverage HubSpot’s CRM data to create hyper-targeted lookalike audiences for smarter targeting
  • Dynamic Ad Personalization – Use HubSpot data to dynamically personalize ads, improving relevance and engagement
Step 7 paid 07

We don’t just launch campaigns and walk away. We focus on long-term optimization to keep your ads growing with your business.

  • Advanced Analytics & Insights – Dive deep into audience behaviors, keyword performance, and ad copy effectiveness
  • Iterative Testing – Always be testing new variations of creatives, landing pages, and messaging
  • Competitive Analysis – Keep tabs on your competitors to adjust your strategy and stay ahead in the market
  • Campaign Refinement – Regularly assess and update your campaigns to ensure they align with shifting market trends and business objectives

Get Started with Paid Advertising That Works

Our team is ready to build and manage campaigns that don’t just drive traffic - they convert. With our expertise in both technical advertising, media buying, and HubSpot + ad tech, we help you drive sustained growth across all channels.

Let’s Talk

Paid Advertising FAQs

How do you determine the right budget for my paid advertising campaigns?

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We start with a competitive analysis, customer acquisition cost (CAC) modeling, and historical performance review (if applicable) to recommend a budget that aligns with your goals. We also adjust budgets dynamically based on real-time performance to maximize efficiency.

How does integrating HubSpot with paid ads improve performance?

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HubSpot integration allows us to sync ad leads in real-time, track multi-touch attribution, and create hyper-targeted audiences based on CRM data. This means we can retarget warm leads more effectively, personalize messaging, and allocate budget where it drives the highest ROI.

What platforms do you run ads on?

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We manage Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and emerging platforms like TikTok. We also offer Out-of-Home (OOH) and programmatic advertising, covering digital billboards, geofencing, and transit ads.

How do you measure success beyond clicks and impressions?

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We track revenue-driving metrics like Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost Per Lead (CPL), and Cost Per Acquisition (CPA). If you’re using HubSpot, we map the entire lead-to-customer journey to determine which ads drive actual revenue, not just website visits.

Do you create the ad creatives and landing pages, or do we need to provide them?

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We offer full creative support, including ad design, copywriting, and landing page development. If you have an in-house creative team, we can collaborate and provide data-backed recommendations to optimize ad performance.

How do you handle A/B testing and campaign optimization?

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We continuously test ad copy, visuals, CTAs, landing pages, and audience segments. We also adjust bidding strategies, targeting options, and ad placements to optimize cost efficiency and scale the best-performing campaigns.

What kind of reporting do you provide?

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We build custom dashboards that provide real-time insights into campaign performance, conversion rates, and attribution models. We also offer weekly or monthly strategy calls to review insights, discuss optimizations, and align with your business objectives.

What’s the difference between search, social, and programmatic advertising, and which one should we focus on?

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Search (Google/Bing Ads) captures demand when prospects are actively searching, making it best for high-intent leads. Social (Meta, LinkedIn, TikTok) targets audiences based on demographics, behavior, and interests. We often use social media marketing for brand awareness, engagement, and retargeting. Programmatic & OOH use automated bidding to reach audiences across digital billboards, streaming ads, and other media. Programmatic & OOH are great for when you want to secure wider reach and brand-building. Most campaigns use a combination of at least two of these, customized based on your industry, audience behavior, and goals.

Want to Drive Even More Traffic and Conversions?

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Explore SEO Services