Marketing ROI Calculator

How is your current marketing strategy impacting your bottom line? Fill out the fields below and our Marketing ROI Calculator will tell you!

Not sure where to find this data? Your CRM should have what you need. If you need a hand making heads or tails of your CRM data, give us a shout!

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Industry Average Cost Per Click

Business Category

Average Cost Per Click

Arts & Entertainment

$1.60

Animals & Pets

$2.89

Apparel / Fashion & Jewelry

$2.61

Attorneys & Legal Services

$8.67

Automotive — For Sale

$2.32

Automotive — Repair, Service & Parts

$3.19

Beauty & Personal Care

$3.74

Business Services

$4.90

Career & Employment

$3.90

Dentists & Dental Services

$6.49

Education & Instruction

$4.18

Finance & Insurance

$5.16

Furniture

$2.14

Health & Fitness

$3.97

Home & Home Improvement

$5.75

Industrial & Commercial

$4.14

Personal Services

$3.46

Physicians & Surgeons

$3.63

Real Estate

$1.40

Restaurants & Food

$1.77

Shopping, Collectibles & Gifts

$2.23

Sports & Recreation

$1.73

Travel

$1.40

B2B Industry Benchmarks

We have compiled the benchmarks below based off of data we have collected with our own clients, what agency partners and colleagues share with us, and from paid business intelligence services of which we are members. These numbers are meant to provide ballpark estimates – your mileage may vary!

Automotive SaaS

Website visitor → Lead conversion rate: 1.8%

Lead → MQL conversion rate: 36%

MQL → SQL conversion rate: 35%

SQL → Opportunity conversion rate: 46%

Opportunity → Closed sale conversion rate: 34%

Chemical / Pharmaceutical SaaS

Website visitor → Lead conversion rate: 2.7%

Lead → MQL conversion rate: 48%

MQL → SQL conversion rate: 45%

SQL → Opportunity conversion rate: 43%

Opportunity → Closed sale conversion rate: 40%

Education SaaS

Website visitor → Lead conversion rate: 1.6%

Lead → MQL conversion rate: 47%

MQL → SQL conversion rate: 38%

SQL → Opportunity conversion rate: 39%

Opportunity → Closed sale conversion rate: 41%

Financial SaaS

Website visitor → Lead conversion rate: 1.7%

Lead → MQL conversion rate: 38%

MQL → SQL conversion rate: 40%

SQL → Opportunity conversion rate: 45%

Opportunity → Closed sale conversion rate: 34%

Hospitality SaaS

Website visitor → Lead conversion rate: 1.7%

Lead → MQL conversion rate: 46%

MQL → SQL conversion rate: 36%

SQL → Opportunity conversion rate: 37%

Opportunity → Closed sale conversion rate: 35%

Insurance SaaS

Website visitor → Lead conversion rate: 1.8%

Lead → MQL conversion rate: 38%

MQL → SQL conversion rate: 26%

SQL → Opportunity conversion rate: 39%

Opportunity → Closed sale conversion rate: 35%

Marketing SaaS

Website visitor → Lead conversion rate: 1.2%

Lead → MQL conversion rate: 40%

MQL → SQL conversion rate: 36%

SQL → Opportunity conversion rate: 38%

Opportunity → Closed sale conversion rate: 39%

Retail / eCommerce SaaS

Website visitor → Lead conversion rate: 2.3%

Lead → MQL conversion rate: 41%

MQL → SQL conversion rate: 35%

SQL → Opportunity conversion rate: 42%

Opportunity → Closed sale conversion rate: 30%

Telecommunications SaaS

Website visitor → Lead conversion rate: .9%

Lead → MQL conversion rate: 46%

MQL → SQL conversion rate: 34%

SQL → Opportunity conversion rate: 40%

Opportunity → Closed sale conversion rate: 36%

CRM SaaS

Website visitor → Lead conversion rate: 1.9%

Lead → MQL conversion rate: 37%

MQL → SQL conversion rate: 44%

SQL → Opportunity conversion rate: 49%

Opportunity → Closed sale conversion rate: 35%

Design SaaS

Website visitor → Lead conversion rate: .8%

Lead → MQL conversion rate: 38%

MQL → SQL conversion rate: 32%

SQL → Opportunity conversion rate: 46%

Opportunity → Closed sale conversion rate: 35%

Entertainment SaaS

Website visitor → Lead conversion rate: 1.7%

Lead → MQL conversion rate: 41%

MQL → SQL conversion rate: 39%

SQL → Opportunity conversion rate: 45%

Opportunity → Closed sale conversion rate: 42%

Healthcare SaaS

Website visitor → Lead conversion rate: 1.7%

Lead → MQL conversion rate: 47%

MQL → SQL conversion rate: 45%

SQL → Opportunity conversion rate: 40%

Opportunity → Closed sale conversion rate: 36%

Industrial SaaS

Website visitor → Lead conversion rate: 2%

Lead → MQL conversion rate: 45%

MQL → SQL conversion rate: 37%

SQL → Opportunity conversion rate: 43%

Opportunity → Closed sale conversion rate: 39%

Legal SaaS

Website visitor → Lead conversion rate: 1.2%

Lead → MQL conversion rate: 40%

MQL → SQL conversion rate: 42%

SQL → Opportunity conversion rate: 44%

Opportunity → Closed sale conversion rate: 40%

Project Management SaaS

Website visitor → Lead conversion rate: 1.6%

Lead → MQL conversion rate: 44%

MQL → SQL conversion rate: 36%

SQL → Opportunity conversion rate: 43%

Opportunity → Closed sale conversion rate: 35%

Security SaaS

Website visitor → Lead conversion rate: 1.6%

Lead → MQL conversion rate: 40%

MQL → SQL conversion rate: 36%

SQL → Opportunity conversion rate: 40%

Opportunity → Closed sale conversion rate: 36%

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Marketing Hub

HubSpot Marketing Hub Onboarding
Import and create contacts in HubSpot CRM		Limited
Assistance with adding HubSpot tracking code to your website
Integrate your existing CRM with HubSpot
Assistance with connecting your social media accounts
Connect your domain to HubSpot blog and landing pages		Limited
Create personalized and branded HubSpot email templates
Set up Salesforce integration with HubSpot
Set up personas and ICPs for ABM campaigns
Set up automations to populate ABM settings
Create forms and CTA replacements for your website
Create email nurtures & guide your team
Online platform training sessions for you and your team	2 hours included
1-on-1 campaign strategy session	2 hours included
Set up forms in HubSpot
Assistance with setting up chatbot in HubSpot
Assistance with setting up advanced reporting in HubSpot
Assistance with migrating blog posts to HubSpot	2 hours included
Access to team of full-stack developers for advanced integrations
White-glove, 1-on-1 onboarding, implementation and support

HubSpot Sales Hub Onboarding
Import and create contacts in HubSpot		Limited
Assistance adding HubSpot tracking code to your website
Assistance setting up email templates		Limited
Guidance on Gmail and Outlook integration with HubSpot
Mapping custom objects to HubSpot objects
Migrating parent/child relationships
Assistance importing large databases		Limited
Pipeline customization & automation
Contact ownership automations
Meeting link creation
Sequence creation & best practices
Forecasting & reporting
Sales Hub training	2 hours included
Onboarding and enablement session	2 hours included
Guidance on integrating a BI tool (e.g. Grow, Databox)
Assistance setting up advanced reporting in HubSpot
Assistance implementing chatbot		Limited
Access to team of full-stack developers for advanced integrations
White-glove, 1-on-1 onboarding, implementation and support

HubSpot Service Hub Onboarding
Adding users and setting up teams
Assistance with adding HubSpot tracking code to your website
Integrate your existing systems with HubSpot
Connecting subdomain to knowledge base		Limited
Assistance defining ticket process
Create custom ticket properties		Limited
Guidance on creating ticket-based workflows		Limited
Guidance on creating customer feedback campaigns
Online training for you & your team	2 hours included
Assistance with setting up forms for incoming tickets in HubSpot
Assistance with setting up advanced reporting in HubSpot

*Table above reflects starting services for the 6- to 8-Week Onboarding Package

Average Monthly Visitors to Your Site

Average Leads Per Month from Your Site

Percentage of Qualified Leads (%)

Close Rate (%)

Customer Lifetime Value ($)

0%

Your Conversion Rate

0

Avg. New Customers/Month

0

Avg. Qualified Leads/Month

$0.00

Gross Profit/Month

Impact on Your Business

+ $0.00

With 1% Increase in Conversion Rate

+ $0.00

With 30% increase in Website Traffic

+ $0.00

With 1% Increase in Conversion Rate & 30% in Website Traffic

Captain Obvious Alert: This is an automated calculator. The formulas running in the background offer ballpark figures for what you might expect given what we have seen for our clients. Your mileage may vary. This tool is best used to get your wheels turning about what inbound marketing can do to your bottom line!

Need Help Making These Numbers a Reality?

Let's Talk

Marketing ROI Calculator

How is your current marketing strategy impacting your bottom line? Fill out the fields below and our Marketing ROI Calculator will tell you!

Not sure where to find this data? Your CRM should have what you need. If you need a hand making heads or tails of your CRM data, give us a shout!

0%

0

0

$0.00

Impact on Your Business

+ $0.00

+ $0.00

+ $0.00

Need Help Making These Numbers a Reality?

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