Who is charged with making your ads impacts pricing for a number of reasons. Long story short, if our team both writes your ad copy and designs your creative, that’s more hours on our end that we’ll spend managing your account. We’re set up for precisely that – that’s why we have in-house graphic and content talent, after all. But not all companies require us to do both pieces, which is a big part of the range you’re seeing above.
If we are doing both copy and creative, what drives that cost? Well, in addition to brainstorming messaging ideas, writing the compelling copy that you need, sending that copy through internal revisions and then pairing it with the perfect graphic, GIF, or video, we need to make sure that you are happy with the ads.
Approval rounds may be a quick process, but they can be a lengthy. The reality is that no two people will have the exact same vision for what an ad should look like or say. Over time our rounds of revisions should decrease as we learn how to deliver ads that are both effective and in-line with your unique vision. But at the beginning, there’s a chance there could be some substantial back and forth!
But on the other hand, you might not need us to make the ads at all! Maybe you have a crack team of copywriters and graphic designers and just need us to do the strategic & tactical buying. That’s cool, too – and it definitely makes your price go down!