Pass the hassle onto us - we will collect the information that Google needs directly from you. Then, we'll set up your Google for Nonprofits account and apply for approval on your behalf.
Once you are approved for Google for Nonprofits, we will manage your application for the Google Ad Grant. The Google Ad Grant is one of the products Google offers to Google for Nonprofits customers. When we apply for the Google Ad Grant for you, we'll collect the information we need from you in a direct, streamlined way and then manage the entire application process so you don't have to get down in the techie weeds.
If your website requires updates, redesign, tracking, or other features to meet Google's requirements, our team will begin this process while we're waiting for your preliminary approval for the Google Ad Grant.
Working with your website content and design, we will develop the advanced tracking strategy needed to ensure campaign success. We'll also build out your awesome ads by writing dozens of iterations of copy for your various objectives (education, participation, donations, etc.), plus advertising extensions that will make your ads stand out and be more
compelling. This is a $1,000-$2,000 value that we give our nonprofits for free.
When everything is complete, our team will submit your website, tracking strategy, and ad account to Google to get your organization's final approval for the grant.
Google ad accounts don't reach and maintain the performance standards required by Google Ad Grants on their own. Many aspects of a campaign, including how keywords are matched with search queries, bidding and placement strategy, and targeting must be continually optimized and managed to keep your campaign performing. So once you're approved and your free trial begins, this is what we'll be doing for you for FREE for 30 days ($349 value). After your trial ends and we are meeting performance standards, we'll begin regular management of your account at a low monthly fee.
*Our free trial has the following terms and conditions: Digital Reach provides approximately $2,000 in free services during the trial period, therefore we require that organizations works with us for a minimum of 3 months following the free trial, so long as the ad account continues to meet Google for Nonprofit’s Google Ad Grant performance metrics. This is to avoid Digital Reach providing free services to organizations intending to manage their ads on their own.