GMB is a one-stop-shop for managing your business’ online presence across Google, including Search and Maps. With a verified GMB listing, when someone in your area searches your business, you’ll pop up in a BIG, visual way at the top of the page with all of your business information easily accessible.
Few things are more frustrating than showing up to a business only to find that its location on the map was incorrect. Getting placed correctly on Google Maps ensures that when someone clicks “Get Directions” they’re led straight to your door!
Let potential customers contact you easily by keeping updated contact information front and center in your GMB listing. Don’t forget to update your hours, either, as Google lets potential customers know which listings have verified hours for holidays and which do not. If you don’t verify your holiday hours but your competitor does, your competition might get holiday business instead of you.
Nothing looks better on your GMB listing than a string of 5-star reviews. Over 90% of web users read reviews, and an optimized GMB listing make it easy for your customers to read and write reviews all from the click of a button.
When you use GMB, you’ll benefit from the Google GPS system that defines geographical boundaries and makes YOUR business pop up when customers in your area are searching.
GMB posts works much the same way as Facebook or other social media posts, so share your imagery along with news, events, and promotional offers to drive customer interest and increase brand awareness – all from a prominent space on the Google search page.