Have you ever been shopping for something online, got distracted, and then went to another webpage only to see ads for that very same product you had been shopping? Retargeting with Google is a little creepy, but it’s the best way to get your name and your products in front of users who have previously visited your website but have not taken any actions to call, contact, or buy something from you. The more your ads follow users around the web, the better chance you have at getting them in to your store or talking to them on the phone.
Drive customer engagement and conversions by giving your customers the option to contact you directly via Facebook chat from your website with any questions they have about your product or service. Best of all? You don’t have to be around to man the system and answer questions manually – the bot will do that!
Let potential customers contact you easily by keeping updated contact information front and center in your GMB listing. Don’t forget to update your hours, either, as Google lets potential customers know which listings have verified hours for holidays and which do not. If you don’t verify your holiday hours but your competitor does, your competition might get holiday business instead of you.
Nothing looks better on your GMB listing than a string of 5-star reviews. Over 90% of web users read reviews, and an optimized GMB listing make it easy for your customers to read and write reviews all from the click of a button.