People don’t plan to fail, they fail to plan. Asking if paid ads, with Google or otherwise, work for small businesses is not a simple question. Ads do not fail on their own – they do so with the help of...
Before you are off to the races, thinking that you are going to “throw together” a marketing campaign without planning, be sure that you can answer these questions:...
It is true that the day of the quick sale is likely behind most business owners. Why is that? Because consumers are now more informed and have more options, options which they likely know more about than ever, thanks to social media and the growth...
Social media is likely the most misunderstood marketing vertical available today. People often treat it like it is an ad space with a social commentary rather than treating it as it is, which is a social space with an advertising-centric backdrop....
So often I hear from business owners that they want to market the free way. I completely respect wanting that to be true, but I respect it within the same space that I respect someone that wants to win the lottery – it is cool...