Small Business Bootcamp: Tools, Tips, & Strategies to Boost Your Online Visibility
The Small Business Bootcamp teaches simple tools, tips, and tricks to help small businesses increase their online visibility. During this 8-hour session you’ll get a crash course in SEO, digital marketing, and best practices for small businesses on the web. You’ll claim your Google business listing, get located on Google Maps, maximize your Facebook page with business customizations, and explore a number of FREE tools you can use to drive customers to your business. Each learning module includes dedicated time to apply what you are learning directly to your business, and you’ll have ample time to discuss best digital strategies for your business with your instructor – the founder of a Soldotna-based Google Partner agency.
Hands-on learning
with the following tools
Google My Business
Google Business Suite aka G Suite
MailChimp
Google Keyword Planner
Facebook Page & Ads Manager
Zapier
Strategy & Theory we’ll cover
What is UX and why does it matter?
SEO
Paid Search Advertising
Promoting Posts
Website Best Practices
Choosing marketing strategies for your business and market
Limited spots available – sign up now to reserve your place!
Fill out the fields below to pre-register,
then we’ll email you with pre-class information
A full day of hands-on learning for only $149
October 5th @ the Soldotna Regional Sports Complex
The Small Business Bootcamp is a one time only course offered through Soldotna Community Schools. Don’t miss the chance to talk about your online strategy with a Google Partner agency!
Course Outline
Morning session one
Mastering your online listing on Google My Business
During this session you will uncover new tools and features on your Google My Business profile that will help you get noticed more in Google searches. Don’t have a verified Google My Business profile yet? We will help you do that, and get your pin on the map! You will have ample time to work through the exciting functionality of this SEO-boosting tool.
Morning session two
SEO & Digital Marketing – What Marketing Strategies Help Small Businesses Most?
There are many ways to promote your business online – so where should you start? During this session you will explore Google’s FREE keyword forecasting tool to discover how people are likely to search for your specific product, business, or service and how often those searches happen. You will leave understanding what type of marketing strategies you can use to target these searchers, and you’ll learn tips & tricks to help you get digital marketing wins without breaking the bank.
afternoon session one
A Facebook Page vs. A Website for Your Business – Which is Best?
Some businesses can get away with just having a Facebook page and no website at all, but how do you know if you are one of those businesses? And if you do need a website, how do you know what your website should have on it and where? During this session, you will find out exactly what platform you need for your business, and you’ll get input from your instructor and class participants about what they would be looking for from your business’s online profiles. Since having a Facebook page never hurts a business, you’ll set up your business page (if you don’t have one already) and configure business-specific customizations that can help you get the most out of the platform.
afternoon session two
Automating Everyday Tasks & Improving Customer Loyalty
If you are like most small business owners, you know all of the things you should be doing to improve customer loyalty and your business’ workflow but you either lack the technical ability to setup automations or the time to do the actual tasks without those automations. This session was made for you. In this interactive session, you’ll learn how to use one of the most powerful business tools a small business owner can have: Zapier. From automatically responding to emails and calendar events to segmenting your customers and automating follow-ups, this hands-on session is aimed at helping you cut the time spent on menial tasks so you can put more of your energy into improving your product and growing your business.
Wrap-up
Final Q&A
Use this opportunity to ask Mandy any lingering questions you may have or to get one last demo on how to use a specific tool discussed during the class.
about the instructor
Course instructor Mandy Thompson is the founder of Soldotna-based Digital Reach Online Solutions, a certified Google Partner agency. She has been delivering online solutions to small business clients in Alaska and throughout the U.S. for over 10 years. Mandy leads a handpicked team of digital marketing, web design, development, and graphic experts that specialize in digital marketing for small businesses. Ask her about her local success stories!
Course FAQs
Who is this course best suited for?
The Small Business Bootcamp is ideal for small business owners, entrepreneurs, and professional service providers on the Kenai Peninsula who are looking to step up their online visibility. This may mean you’re wondering whether spending on Google ads is the right move for your business, you’re looking for a way to pop up on Google when customers are searching for you, or you have a website that’s not performing for you.
What is the cost for the course?
Is this a lecture & theory course and will I be bored?
We know you’re not trying to spend 8 hours of your Saturday bored in a lecture hall. Mandy understands that participants aren’t in class to geek out about technical details of a CRM or to dig down deep into campaign PPC and KPIs. That’s why the majority of the course is hands-on tool instruction and application directly to your business.
How do I sign up for the course?
Participants can register for the course by clicking here to fill out, download, and print the Soldotna Community Schools registration form. Participants can mail the form and payment to Soldotna Community Schools at 538 Arena Ave, Soldotna, AK 99669.
Is there anything I need to bring to class?
The classroom at the Sports Center is wifi-equipped, so participants should come with the following:
- Your Gmail login if you have one
- Facebook Page login if you have one
- Business problems that you want digital solutions for
Limited spots available – sign up now to reserve your place!
Fill out the fields below to pre-register for the Small Business Bootcamp and we will get back to you with pre-course information. Enjoy a full day of hands-on learning related directly to your business for only $149.